Pehle jahan sirf akhbaron aur radio par focus hota tha, wahi ab nayi Digital Advertisement Policy ke tahat OTT platforms, social media, aur news websites ko bhi sarkari ads milne lage hain. Is article mein hum detail mein samjhenge ki yeh vigyapan kaun jaari karta hai, inke kya prakar hain, aur media owners Central Bureau of Communication (CBC) empanelment kaise prapt kar sakte hain.
Ek chhota sa udaharann lijiye—hamare shehar ke Ramesh ji ek regional newspaper chalate hain. Kafi waqt tak unhe samajh nahi aa raha tha ki unke local akhbar ko sarkar se ads kyun nahi mil rahe. Jab unhone CBC ke naye empanelment rules ko padha aur portal par online apply kiya, tab jaake unka akhbar officially register hua aur unhe regular ads milne shuru hue. Yahi power hai sahi jankari ki!
Table of Contents
Sarkari Vigyapan Hota Kya Hai Aur Yeh Kyun Zaroori Hai?
Yeh sirf ek aam prachar nahi hai. Jaise sarkaar ne khud kaha hai, “Aam janta tak sateek jankari pohochana hi loktantra ka sabse bada lakshya hai.” Aamtaur par Government Advertisements ko 4 mukhya hisson mein banta ja sakta hai:
- Rozgar/Sarkari Naukri Vigyapan: UPSC, SSC, Railways ya state police ki bharti ki aadhikarik suchna (Employment News).
- Public Tenders (e-Tenders): Sarkari contracts (jaise sadak nirman, IT supply, hospital equipment) ke liye companies se bid mangna.
- Jan-Jagrukta (Public Awareness): Swachh Bharat Abhiyan, vaccination campaigns, ya cyber fraud se bachne ke vishesh vigyapan.
- Yojanaon Ki Jankari: Sukanya Samriddhi Yojana, PM Kisan Samman Nidhi jaisi schemes ke forms nikalne ki last date aur rules ki jankari.
Ek aam nagrik ke liye in ads ka sabse bada fayda yeh hai ki unhe sarkar ki nayi policies ka seedha labh milta hai. Chahe garib kalyan yojana ho, ya mudra loan ki jankari, newspaper ya TV par aane wale yeh ads logo ko jagruk banate hain ki unhe apna form kab aur kahan bharna hai.
Kaun Jaari Karta Hai Yeh Vigyapan? (Nodal Agencies)
India mein public funds ko manage karne aur sahi audience tak baat pahunchane ke liye specific departments banaye gaye hain.
1. Central Bureau of Communication (CBC) – Kendra Sarkar
Ministry of Information and Broadcasting (I&B) ke antargat aane wala CBC, kendra sarkar ki sabhi ministries aur departments ke liye single nodal agency hai. Pehle ise DAVP (Directorate of Advertising and Visual Publicity) kaha jata tha. Baad mein DAVP, DFP aur S&DD ko merge karke ek modern setup banaya gaya jise ab CBC kaha jata hai. Ab saare national campaigns yahi se release hote hain.
2. Directorate of Information and Public Relations (DIPR) – Rajya Sarkar
Har state government ka apna ek DIPR (Information & Public Relations) department hota hai. Jaise UP, Bihar, ya Maharashtra sarkar ko agar apne state level ki schemes ya job vacancies ka prachar karna ho, toh woh DIPR ke madhyam se state ke regional akhbaron aur channels ko ads allocate karte hain.
Kayi baar social media aur WhatsApp par fake sarkari naukri ya yojana ke link viral ho jate hain jinme aapse form fees mangi jati hai. Hamesha dhyaan rakhein ki asli sarkari naukri ki suchna Employment News (Rozgar Samachar) ya vibhag ki official
.gov.in aur .nic.in website par hi aati hai. Kisi bhi suspicious message par vishwas karne se pehle PIB (Press Information Bureau) Fact Check zaroor dekhein.
Media Owners Ke Liye: CBC Empanelment Kaise Karwayen?
Agar aap ek newspaper publisher, portal owner, ya digital creator hain aur government ads chahte hain, toh aapko CBC ki official website par empanelment (registration) karwana hoga. Nayi digital policy ke baad rules kafi transparent ho gaye hain.
Empanelment Ke Liye Zaroori Dastavez (Required Documents)
- RNI Certificate: Print media ke liye Registrar of Newspapers for India ka valid registration certificate.
- Circulation Certificate: CA (Chartered Accountant) ya ABC (Audit Bureau of Circulations) dwara certified circulation aur revenue figures.
- GST aur PAN Details: Organization ka valid tax registration aur bank account (Mandate Form).
- Continuous Publication Proof: Pichele 6 mahinon ya 1 saal (akhbar ki category ke anusaar) ki uninterrupted publishing ka thos record.
- Website Analytics (Digital Media ke liye): Agar website hai toh valid domain aur policy ke anusaar minimum monthly active users / traffic ki analytics report.
Step-by-Step Application Process
CBC portal par apply karne ka process ab puri tarah paperless aur online kar diya gaya hai:
- Step 1: Sabse pehle CBC ki official website (cbcindia.gov.in) par jayein.
- Step 2: ‘Advisory & Guidelines’ section mein apni category (Print, Audio-Visual, ya Digital) ke niyam dhyaan se padhein.
- Step 3: ‘New Publisher Registration’ portal par click karein aur apna login profile create karein.
- Step 4: Apna RNI certificate, circulation details, print lines aur GST number jaisi sabhi zaroori details upload karein.
- Step 5: Application submit karne ke baad, CBC panel documents ki scrutiny karta hai. Sab kuch sahi paaye jane par aapka platform empanel ho jata hai aur aapko government ad rates (DAVP rates) ke hisaab se ads milne shuru ho jate hain.
Budget Allocation Aur Nayi Digital Policy 2023-2026 Ka Prabhav
Aaj ke digital yug mein janta apna zyada waqt mobile screen par bitati hai, isliye Ministry ne nayi digital policy ko aggressively lagu kiya hai. Iske tahat ab sarkar OTT platforms, social media campaigns, podcasts aur news portals ko bhi apna ad budget allocate kar rahi hai. Bharat sarkar har saal jan-kalyan yojanaon ke prachar par kafi bada budget kharch karti hai (official source not confirmed for exact 2026 central ad budget figure, par yeh karodon mein hota hai). Chote aur regional publishers ko bhi isme ek tay quota diya jaata hai, taki remote aur gramin areas tak bhi sarkari vigyapan sateek tarike se pahunch sake.
Sarkari Vigyapan Se Jude Aksar Puche Jane Wale Sawal (FAQs)
1. Sarkari vigyapan ke liye nodal agency kaun si hai?
Kendra sarkar (Central Govt) ke vigyapano ke liye nodal agency Central Bureau of Communication (CBC) hai. Wahi Rajyon (State Govts) mein yeh kaam Directorate of Information and Public Relations (DIPR) dwara kiya jata hai.
2. DAVP aur CBC mein kya farq hai?
Dono vastav mein ek hi hain. Pehle ise Directorate of Advertising and Visual Publicity (DAVP) kaha jata tha. Baad mein DAVP, DFP aur S&DD ko merge karke uska naya naam Central Bureau of Communication (CBC) rakh diya gaya hai.
3. Kya chote regional akhbar bhi sarkari ad prapt kar sakte hain?
Haan, bilkul. Chote aur regional akhbaron ko protsahit karne ke liye sarkar ne eligibility niyam aasan kiye hain. Jaise border ya remote areas ke akhbar kuch basic paid circulation dikhakar bhi empanelment ke liye portal par aawedan kar sakte hain.
4. Fake sarkari bharti ke vigyapan ko kaise pehchanein?
Agar koi bharti ka vigyapan sirf WhatsApp ya anjaan website par viral ho raha hai aur job dene ke naam par fees mangi ja rahi hai, toh woh fake ho sakta hai. Asli sarkari naukri ke ads hamesha vibhag ki official ‘.gov.in’ ya ‘.nic.in’ website par upload hote hain.
5. Digital website owners ko CBC empanelment ke liye kya chahiye?
Website owners ko regular content update, ek valid registered domain name, clear ownership, aur CBC ki latest policy ke anusar minimum unique monthly traffic analytics report (Google Analytics/Comscore) show karni hoti hai.
6. Kya sarkari ad prapt karne ke liye CA certificate anivarya hai?
Haan, print media mein circulation aur revenue ko verify karne ke liye Chartered Accountant (CA) dwara certified documents upload karna CBC portal par registration ke waqt aamtaur par zaroori hota hai.