Sarkari Vigyapan: Kya Hai, CBC Empanelment Aur Nayi Digital Policy 2023 Ki Puri Jankari

Kendra sarkar (Central Government) aur rajya sarakarein (State Governments) har saal karodon rupaye public awareness aur jankari prasar par kharch karti hain. Jaise sarkaar ne khud kaha hai, “Aam janta tak sateek jankari pohochana hi loktantra ka sabse bada lakshya hai.” Is article mein hum detail mein samjhenge ki yeh vigyapan kya hote hain, inhe kaun jaari karta hai, nayi Digital Advertisement Policy 2023 kya hai, aur ek media owner ke roop mein aap CBC (Central Bureau of Communication) empanelment kaise prapt kar sakte hain.

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Sarkari Vigyapan Hota Kya Hai Aur Yeh Kyun Zaroori Hai?

Aam bhasha mein, jab sarkar ko aam nagrikon tak koi official information pohochani hoti hai, toh woh media ka sahara leti hai. Is information ko hi sarkari vigyapan kaha jata hai. Inke kai mukhya roop hote hain:

Rozgar/Sarkari Naukri Vigyapan: UPSC, SSC, Railways ya state police ki bharti ki suchna.
Public Tenders (e-Tenders): Sarkari contracts (jaise sadak nirman, IT supply) ke liye companies se bid mangna.
Jan-Jagrukta (Public Awareness): Swachh Bharat Abhiyan, Polio vaccination, ya bimariyon ki roktham se jude vigyapan.
Yojanaon Ki Jankari: Sukanya Samriddhi Yojana, PM Kisan Samman Nidhi jaisi schemes ke labharthi form bharne ki dates.

Kaun Jaari Karta Hai Yeh Vigyapan? (Nodal Agencies)

Important Note: Pehle kendra sarkar ke vigyapano ko DAVP (Directorate of Advertising and Visual Publicity) handle karta tha. Lekin ab iska naam badalkar CBC (Central Bureau of Communication) kar diya gaya hai.

Sarkari vigyapan ko jaari karne ka ek proper system hota hai. Ise do hisson mein baanta gaya hai:

1. Central Bureau of Communication (CBC) – Kendra Sarkar

Ministry of Information and Broadcasting (I&B) ke antargat aane wala CBC, kendra sarkar ki sabhi ministries aur departments ke liye single nodal agency hai. Yeh print, audio-visual, digital, aur outdoor media ke madhyam se poore desh mein 360-degree communication solutions provide karta hai. Iske 23 regional offices aur 148 field offices desh bhar mein faile hue hain.

2. DIPR – Rajya Sarkar (State Level)

Har state government ka apna alag Department of Information and Public Relations (DIPR) hota hai. State-level ke sarkari vigyapan jaise rajya police ki bharti, state highway tenders, ya mukhymantri yojanaon ke ads DIPR dwara hi list kiye gaye local aur national akhbaron ya websites ko diye jate hain.

Nayi Digital Advertisement Policy 2023 (Sabse Bada Badlaav)

Badalte waqt ke sath janta ka media consumption pattern badla hai. Aaj India mein 880 million se zyada internet users hain. Ise dhyan mein rakhte hue Ministry of Information and Broadcasting ne Digital Advertisement Policy 2023 ko manzoori di hai.

Is nayi policy ke aane se CBC ke paas ab yeh aadhikar hai ki woh naye digital mediums ke zariye sarkari campaign chala sake. Is policy ke mukhya bindu is prakar hain:

OTT Aur Video On Demand (VOD): Ab sarkari vigyapan Netflix, Hotstar, Amazon Prime jaise OTT platforms par bhi dikhaye ja sakenge.
Podcasts Aur Digital Audio: Audio streaming platforms par aam janta tak government messaging pohochane ki suvidha.
Mobile Applications: Popular mobile apps ke zariye citizen-centric ads target kiye ja rahe hain.
Social Media: Facebook, X (pehle Twitter), aur Instagram par campaigns chalane ke process ko aur bhi transparent banaya gaya hai.
Competitive Bidding: Ad rates tay karne ke liye transparent competitive bidding ki jayegi, jisse decide kiye gaye rate agle 3 saal tak valid rahenge.

Akhbaron Ke Liye Khushkhabri: Print Media Ad Rates Mein Badhotri

Jahan ek taraf digital ko badhava diya ja raha hai, wahi print media ecosystem ko support karne ke liye sarkar ne bade kadam uthaye hain. Haali hi mein, sarkar ne print media ke advertisement rates mein lagbhag 26% ki badhotri ki hai.

Print Media Rate Highlights

1 lakh copies wale daily akhbar (black & white ad) ka base rate Rs. 47.40 se badhakar Rs. 59.68 per sq.cm. kar diya gaya hai.
Colour advertisements aur preferential positioning (front page, back page) ke liye alag se premium rates offer kiye jayenge.
Yeh rates 9th Rate Structure Committee ki sifarishon ke aadhar par tay kiye gaye hain, taaki newsprint aur production cost ki inflation ko cover kiya ja sake.

CBC Empanelment Process: Apna Akhbar Ya Website Sarkar Ke Sath Kaise Jodein?

Agar aap ek akhbar, magazine, website, ya social media news channel chalate hain, toh aap sarkar ko ad space bechkar revenue kama sakte hain. Iske liye aapko ‘Empanelment’ karwana hota hai.

Print Media (Akhbar) Empanelment Ki Shartein:

Publication Continuity: Akhbar ka lagatar 36 mahine (normal cases) tak publish hona zaroori hai. Chhote ya regional akhbaron ke liye yeh chhut 12 mahine, aur border/Sanskrit areas ke liye 6 mahine hai.
Minimum Paid Circulation: Normal cases mein kam se kam 2,000 copies ki paid circulation honi chahiye. Remote/tribal areas ke liye yeh limit 500 copies hai. Circulation data ko PRGI (Press Registrar General of India) dwara verify kiya ja sakta hai.
RNI Registration: Valid RNI (Registrar of Newspapers for India) certificate anivarya hai.
Standard Quality: Akhbar ka print saaf hona chahiye, aur masthead, page numbers aadi proper hone chahiye.

Digital Media (Websites/Mobile Apps) Empanelment Ki Shartein:

Domain (Website) kam se kam 1 saal purana aur active hona chahiye.
India se operate hona anivarya hai.
Website ko average monthly unique users ka data submit karna hota hai (A+, A, B, C categories ke aadhar par). Exact traffic requirement tool dwara certified honi chahiye (official source not confirmed for current minimum base tier for CBC, par generally tier-system follow hota hai).
State level par niyam alag hote hain. Udaharan ke liye, Bihar Social Media and Online Media Policy 2024 ke tahat, web portal empanelment ke liye minimum 50,000 monthly unique users, aur social media platforms (FB/YouTube) ke liye kam se kam 1 lakh followers hone chahiye.

Apply Kaise Karein? (Step-by-Step)

Sabhi applications CBC ki official website (cbcindia.gov.in) ke PARTNER AREA ke zariye online submit karni hoti hain. Offline forms ab accept nahi kiye jate.

Step 1: CBC Partner Area mein login/register karein.
Step 2: Apni media category (Print, AV, Digital, ya Outdoor) select karein.
Step 3: GST certificate, PAN card, Company Registration aur pichle returns submit karein.
Step 4: Non-refundable processing fee (agar lagu ho) Bharatkosh portal ke madhyam se jama karein.
Step 5: CBC ke Regional Office dwara documents aur statistics verify kiye jayenge aur sab sahi hone par panel mein shamil kar liya jayega.

Aam Nagrikon Ke Liye: Fraud Se Bachen Aur Sahi Jankari Payein

Kayi baar social media par fake sarkari vigyapan viral ho jate hain jinme farzi naukri ka link diya hota hai aur fees mangi jati hai. Aam nagrik in baaton ka dhyan rakhein:

Sarkari Naukri ke vigyapan hamesha Employment News (Rozgar Samachar) ya vibhag ki official .gov.in / .nic.in website par verify karein.
Tenders ki jankari ke liye National Portal of India (india.gov.in) ya Central Public Procurement Portal (eprocure.gov.in) ka istemal karein.
Kisi bhi yojana ke vigyapan par trust karne se pehle PIB (Press Information Bureau) Fact Check zaroor dekh lein.

Sarkari Vigyapan Se Jude Aksar Puche Jane Wale Sawal (FAQs)

1. Sarkari vigyapan ke liye nodal agency kaun si hai?

Kendra sarkar ke vigyapano ke liye nodal agency Central Bureau of Communication (CBC) hai, jo Ministry of Information and Broadcasting ke under aati hai. Rajyon (States) mein yeh kaam DIPR dwara kiya jata hai.

2. DAVP aur CBC mein kya farq hai?

Dono ek hi hain. Pehle ise Directorate of Advertising and Visual Publicity (DAVP) kaha jata tha. Baad mein DAVP, DFP aur S&DD ko merge karke Central Bureau of Communication (CBC) bana diya gaya.

3. Kya chote akhbar bhi sarkari vigyapan prapt kar sakte hain?

Haan, bilkul. Chote aur regional akhbaron ko protsahit karne ke liye sarkar ne eligibility niyam aasan kiye hain. Jaise border ya remote areas ke akhbar sirf 500 copies ki paid circulation aur 6 mahine ki uninterrupted publication ke baad empanelment ke aawedan kar sakte hain.

4. Digital Advertisement Policy 2023 se aam janta ko kya fayda hai?

Is policy ke baad, aam janta ko sarkar ki vibhinn yojanaon aur alerts ki jankari unke favourite platforms jaise OTT apps (Hotstar, SonyLiv), music streaming podcasts, aur mobile games ke dauran bhi mil sakegi, jisse awareness badhegi.

5. Mujhe naye sarkari tender vigyapan kahan milenge?

Sabhi official e-tenders ko aap Central Public Procurement Portal (eprocure.gov.in) par live dekh sakte hain aur usme apply kar sakte hain.

Nishkarsh (Conclusion)

Sarkari vigyapan desh ki janata aur sarkar ke beech sanchar (communication) ka ek majboot setu hai. Ek waqt tha jab yeh sirf Radio aur Akhbar tak seemit the, par Digital Advertisement Policy 2023 ke lagu hone se sarkar ne seedhe aapki screen tak pohoch bana li hai. Chahe aap rozgar ki talash mein ek student hon, tender apply karne wale businessman, ya ek media house chalane wale publisher—CBC aur DIPR ki policies aur niyam aapke liye bade fayedemand sabit ho sakte hain.